Monday, March 14, 2005

The Gritty and the Glossy

Newspapers vs. Magazines

Newspapers are meant to give people the most current news and information in a format that is quick and simple. Because so many copies are distributed daily, newspapers also seem to be easily dispensable. They are printed on very thin paper and only cost $0.50-$1.00. Newspapers are meant for a very general audience, but many incorporate special sections to attract readers who aren't interested in hard news stories.


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Magazines, on the other hand, take much longer to design, and are generally read for leisure. They are printed on higher-quality paper with a glossy finish. Also, magazines are printed monthly or quarterly instead of daily. They range in price from $2.50-$5.00. Magazines contain feature-oriented stories. Unlike newspapers, who set aside sections for special topics, magazines cater entirely to a certain audience. For example, Car and Driver is geared toward males interested in automotives. Teen Magazine is marketed toward young teenage girls. Southern Living is produced for home and garden-lovers.

Advertisements
Both newspapers and magazines use advertisements as a way to make money, but they have two different approaches when it comes to placing ads in layouts. Ads in newspapers can sometimes take up an entire page, but more often, they are small and are placed right next to stories. Contrarily, magazine ads usually take up an entire page or even a double page spread. Also, magazines often have a section for smaller ads in the back.

Within a Layout - In the image below, notice how advertisements for the Grand Cherokee Golf Course and Attorney Greg Williams are incorporated into the layout of the newspaper page.


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A Page of Its Own - This magazine ad for Walnut Hill dance academy takes up an entire page, is printed in full color, and is more design-oriented.


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Color and Size

Yet another difference between newspapers and magazines involves color and size. Magazines are printed in full color, can have hundreds of pages, and rely heavily on their creative layouts to attract readers. On the other hand, newspapers only print special pages in color. They also have fewer pages, but those pages are triple the size of a magazine's. Besides front page spreads, newspaper layouts are generally filled with a lot of copy in the form of several stories. Both mediums are consistent in their use of fonts and headline treatments to make sure that an entire work fits together smoothly. In the end, the most important thing for both newspapers and magazines is that readers can easily understand the content and enjoy the design.

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