Designers often get so caught up in their work that they forget who they’re designing for. But this mistake can be easily prevented if you just keep the general public in mind when creating your innovative designs.
Designing for Teens
It’s no big secret that the younger your audience is, the more fun you can have and need to have when designing material. Layouts should be creative, fresh and full of color. Lots of graphics are very appropriate, and not too much text attracts young readers who don’t want to get bogged down by information or are intimidated by very long stories. Also, when designing for this audience, make sure that pages are not boring! Otherwise, young adults and teens will take one glance and move on to something more exciting. This means all you really have are a couple seconds to make an impression and capture their attention. Try using bold headlines and content that not only relates to their age group, but also seems like it’s coming from their point of view.

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Designing for Adults
Unfortunately, not all projects can be fun-loving and rule-bending. When designing for adult audiences and the professional world, you must learn to tone down your creative juices and focus more on organizing content in a clear and efficient way. But even though your layouts will be more organized, and the colors more subtle, it is still important to add a bit of flare to them. Remember that adults were once children too, and the inner attraction to creativity still tugs at their emotions. Headlines should still be bold, but try not to add too many random graphics. More text is appropriate for this audience. Concentrate on facts and make sure the elements you use guide the viewer smoothly across the layout.

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