In print, there are various methods businesses and companies use to communicate their products and services to employees and the general public. Three of the most basic methods are advertisements, brochures, and newsletters.
Ad Enticements
First of all, advertisements are everywhere. This is because they are usually not as expensive to produce as newsletters and brochures and also do not take as much time to produce. Advertisements provide a way for companies to spread word about their product quickly to a wide audience. This is crutial to the success of businesses because if people don't know about their product, they can't buy it! But because there are so many advertisements out there, a good ad must catch people's attention. The average person does not spend much more than a few seconds looking at an advertisement; therefore, ads must be very clean and consice! A good way to make your ads more effective is to make sure they are fresh, bold and innovative.
Handling Brochures
A brochure is a quick pamphlet that should not bog a viewer down with information. Still, it should explain just enough that the reader is inticed to want to learn more. Brochures are like in-depth advertisements, often double-sided and have a pleasant blend of pictures and words. People spend more time looking at a brochure than an ad, but it is still best to present information consicely. Use bulleted lists to give quick facts or answers to commonly asked questions. Brochures are handed out frequently, but cost a lot of money to make, especially when they are printed in full color. So when designing a brochure, make sure the information it presents will be current for at least a year or two if not longer.
Mini Newspapers
Finally, newsletters, are used to give much more in-depth information to people. For example, companies distribute newsletters to their employees to let them know what's going on in the company. Newsletters can also help document a company's progress through the years. Unfortunately, because they are not as essential as advertisements or brochures, newsletters sometimes fall into a trap of becoming very boring and dull. Keep your readers awake by designing layouts that are interesting. Also, try to incorporate pictures other than the typical "hold your award and smile for the camera" shot.
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